Content Director | Editor | Writer
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Web Creation & Relaunch
Over the past 15 years, I've developed and produced several interactive digital projects for top brands.
Your Custom Text Here
Over the past 15 years, I've developed and produced several interactive digital projects for top brands.
Over the past 15 years, I've developed and produced several interactive digital projects for top brands.
LAN Solutions – Website Revamp
In the spring of 2021, I was hired to revamp the copy and homepage imagery for these Calgary-based network experts. Business needs during COVID had increased their client base and offerings, and it was time for a modernized tone and look. I worked with Dublin-based international designer/consultant Leon Hayden and LAN’s internal dev team on visuals.
Mindfully Yours Website Launch
In the fall of 2020, I worked with corporate-guru-turned mindfulness coach Adriane David to launch her new website.
LCBO Riesling interactive experience Summer 2012
In the summer of 2014, lcbo.com enjoyed a complete relaunch. With no migrated content, our small team developed the sub nav and produced all launch content
In spring 2013, I was instrumental in launching the LCBO's beverage style system, beginning with wine. Later, I updated it to fit within the new lcbo.com
Stone & South Condos
This naming and branding project for a development in Gananoque, Ontario, was a collaboration with Buddhabutter. The work included all collateral from print products to online interviews and videos.
Check out Stone & South.
The Hellmann's Real Food Movement project included writing, social, community management and liaising with celebrity chef Chuck Hughes
Web writing, social and liaising with celebrity chef, Chuck Hughes.
Rouge.ca and Rouge.com were the digital versions of a beauty program by P&G U.S. and Canada
As content director of Green Living Enterprises, part of my role was to produce new, and overhaul existing, content on GreenLivingOnline.com
Branding, Tagline, Website & Pack Copy
In the fall of 2021, I was hired by strategist/designer Michelle Luk to write initial branding decks, tagline, web copy and pack copy for a series of new alcohol-free “gin” cocktails called Jinlet.