I'm a Toronto-based content specialist highly experienced in producing integrated content that connects brands to buyers.

Engaging. Thoughtful. Award-winning. Proven.

With 20 years of experience in telling brand stories — in print, online and on film — I'm adept at analyzing client needs, target-audience data and relevant trends to build strategies and engaging content that work hard to create awareness and, ultimately, result in conversion and loyalty.

My passion — in work and in life — is food + beverage. However, I've produced successful work for clients in businesses as diverse as finance; tech; logistics; retail fashion and home décor; real estate development; auto manufacturing; photography; loyalty; cosmetics and more.

Ask me what I and my team of award-winning writers, editors and designers can do for you: dredee@me.com.