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Over the past 15 years, I've developed and produced several interactive digital projects for top brands.
In 2008, I wrote all copy for the relaunch of Home Hardware's website, HomeHardware.ca
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Stone & South Condos
This naming and branding project for a development in Gananoque, Ontario, was a collaboration with Buddhabutter. The work included all collateral from print products to online interviews and videos.
Check out Stone & South.
In the summer of 2014, lcbo.com enjoyed a complete relaunch. With no migrated content, our small team developed the sub nav and produced all launch content
LCBO Riesling interactive experience Summer 2012
In spring 2013, I was instrumental in launching the LCBO's beverage style system, beginning with wine. Later, I updated it to fit within the new lcbo.com
The Hellmann's Real Food Movement project included writing, social, community management and liaising with celebrity chef Chuck Hughes
Web writing, social and liaising with celebrity chef, Chuck Hughes.
Rouge.ca and Rouge.com were the digital versions of a beauty program by P&G U.S. and Canada
As content director of Green Living Enterprises, part of my role was to produce new, and overhaul existing, content on GreenLivingOnline.com